How to Promote Your Massage Practice In A Rural Area

The other day, I gave a guest lecture at the local Massage School. I was invited to speak about my experience as a Massage Therapist, as well as share any tips and info about what I’m up to now.

It was a very meaningful experience. The students had excellent questions. I enjoyed reflecting on how it all began. The conversation and connection was very healthy and authentic.

During the times I talked about what I’m up to now- teaching Massage & Bodyworkers how to promote their practice online, I shared lots of tips for using Social Media, how to get online reviews, managing an email newsletter list, and ways to improve your website.

There was one student that was fairly quiet during that time. When the time was right for her, she said “I live in a rural area where Social Media and online marketing don’t have much of an impact. How should I promote a new massage practice in a small town?”

It was a great question. I told her I agreed that the energy of rural areas are different than urban areas and online promotion for a Massage & Bodywork practice may not be as effective.

More massage therapy clients

Off the top of my head, I said “A good place to start is with who you already know. Could you offer a friends a family discount?” She nodded her head yes and I confirmed “that although the sessions may be discounted, the people already trust you and your work. You just need to make sure they are spreading the word for you.”

Shortly after stating that, another student chimed in. He mentioned his father had built a solid practice in a rural area by offering a very clear referral reward program. He offered an extra 15 minutes for each referral and gave clients an option to “bank” the extra time until they had referred 5 people. 5 referrals earned clients a free massage.

Pretty good referral reward program, right?

The conversation had gotten pretty good. The class Instructor also added her thoughts on rural areas having public events. If there were ways to network and/or promote at public events, that could help get her new Massage practice off the ground.

How to Promote Your Massage & Bodywork Practice In A Rural Area

So if you’re venturing out as a new Massage Therapist and you live in a rural area/small town. Try these strategies out:

  1. Start with who you know. Offer a friends and family discount.
  2. Create and offer a referral rewards program.
  3. Find public events to either network or promote at.

And as a bonus, if you have a specific population of clients you want to help, just approach them. For example, if you want to massage teachers in your area, contact the school and ask if you could come give a Self care/stress management talk at the next staff meeting. Once you’re in front of people, and they know what you do, you will draw interest in your work.

All you have to do is ask. It will surprise you what pops up- in a good way!

Are you a practicing Massage Therapist in a rural area? What things have you tried to get more massage & bodywork clients on your table? Please share in the comments.

Thanks for reading!

Comments 3

  • JodieMarch 21, 2019 at 7:42 am

    Package, Bundle Massage: Buy: 3-30min massages for ($X amount of dollars) & get your 4th 30min one Free! This helped greatly in my rural area.

  • JodieMarch 21, 2019 at 7:46 am

    This is addition to the Bundle Massage Package that I explain in my scheduling process. You ( the client) must pay for all on first day & schedule all 4 on first day. This way they are scheduled & redeemed on a 4 week turn around.

    • ReidMarch 21, 2019 at 1:04 pm

      Thanks, Jodie! Sounds like a great package deal. I like how you are clear about the expectations for what you offer too. Great tips for new practitioners who are trying to figure out their packages!

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