The Best Way to Name Your Massage Website (How to Choose A Massage Website Domain Name)

What to Name Your Massage Website AddressSometimes your Massage business name isn’t going to match your massage website name. This isn’t a big problem in the long run but if possible, you do want to be as consistent as you can. This consistency is better referred to as branding. Good branding helps foster business growth. In this article, I’m going to walk you through the process of choosing a domain name for massage websites that match your business branding.

Do you currently have a legally registered business name for the city you work in?

If so, write it down on a piece of paper. If not, what do you call your business? Write the name on your piece of paper. Based on what you wrote down, you’re now going to use that to come up with the name of your massage website.

I have created an example to help you along the way. For my example, I am going to assume I DO NOT have a registered business name. When people ask me the name of my business, I say “Reid Peterson, LMT”.

In most cases, this is a common example. However, I often see creative business names on their massage cards and brochures (example: Body Kneads) but for tax and business purposes, they use their full name and social security number. (This situation by default is called a Sole Proprietor.) If Sole Proprietors have different business names on different massage marketing materials, it can cause confusion for potential clients.

The goal is to avoid confusion at all costs. You do this by making sure your massage business name, website name, and name on your cards and brochures (as well as other marketing materials) are the same.

Coming back to my example, “Reid Peterson, LMT”, I can easily make sure my business cards and brochures have that same name. But do I really want my website domain to be reidpetersonlmt.com?

In most cases, the answer is “no”. LMT is a credential we in the massage profession fully understand. Many of our clients do not. Therefore, it’s harder for them to remember the 3 letters of “LMT” because there’s little or no association in their minds. You’re actually better off naming your website something that’s easier to remember. For example, reidpetersonmassage.com. The word “massage” is easier for clients to remember.

The point is to keep things simple, relevant, and memorable.

Going back to an example like the one I just used, I suggest either using your name as the website name or adding another relevant word. Here are examples of what I would use for naming my massage website:

  1. reidpeterson.com
  2. reidpetersonmassage.com

Other options are possible but these two are likely the best fit. I actually think reidpetersonmassage.com is better because it more substantially helps people remember what I do.

If your situation sounds similar to this example, it may be your smartest option to use (yourname)massage.com as your massage website address name.

What about a situation where you have a business name already registered? That can get a little more tricky because there may be businesses with the same name as yours but in a different city, state, or country. That’s not a big deal normally but can be if they own the website address that you want.

To further clarify, I’m going to use the business name “Body Kneads” as an example. In this case, I would like to name my massage website address bodykneads.com. However, let’s assume that someone else has already purchased the website address. If I wanted that website address only, it could become quite expensive to purchase it from the current owner (Assuming they are even willing to sell it).

Massage Website Address Already TakenIf you’re in a situation similar to this, you may want to consider adding the name of the city you work in to your massage website address. This is a simple workaround and quite common these days since so many website addresses are taken.

Continuing on with this example, bodykneads.com, I would want to add my city name “Santa Barbara”. However, bodykneadssantabarbara.com is quite long. Also, there are two s’s right next to each other. Two of the same letters next to each other in a website address isn’t ideal. This could become very confusing to anyone trying to type the web address into a browser.

If you live in a city that has a long name or more than one word in the name, consider abbreviating things. For my example, instead of adding Santa Barbara to my bodykneads website address, I could add SB. The website name would then become bodykneadssb.com.

Doesn’t the two s’s next to each other look weird? Let’s fix that.

There’s a couple things I could do:

  1. Add by (your name). Example: bodykneadsbyreid.com
  2. Add “in”. Example: bodykneadsinsb.com

There are more options. Feel free to get creative. But do your best to keep things simple, relevant, and easy to remember. Always focus on those three things. (I’ve seen someone use the airport code of the city they live/work in. Example: serenitymassagepdx.com)

By now, I’m confident you have some ideas of what to name your massage website address. Before ending this article, there’s one more thought I want to make clear.

It’s common sense but do your best to avoid words that have negative associations. What I mean by this is, refrain from using words that make people think of bad or ugly things.

One prime example is a new business called Rubzy. (Rubzy has created quite an uproar from people in Massage Therapy related Facebook groups!) What do you think of when you see that word? I know, it’s not good.

Avoiding negative words for your massage website address may sound simple but be sure to take the time to really think things through. Your perception is different than your potential clients. You may miss something that someone else would pick up on (like in the case of Rubzy). Do yourself a favor by asking the opinions of your friends. Their feedback will help you in situations where you might have thought otherwise or didn’t consider a specific word to have negative associations.

I’m excited to hear what you will name your website address. If you have any questions, please leave them in the comments below.

*Did you stumble upon this article with the intention of creating an awesome Massage & Bodywork website? If so, please visit my website creation course page. I would like to show you how to make a website that really impresses your potential clients.*

Posted: June 3, 2018 By: Comment: 0

MassageBook’s New MBA Program

A big announcement from MassageBook Software

Ever wanted an MBA in Massage Practice Management? Massage Book is ready to make your dreams come true. (Okay, there’s just a little bit of sarcasm there.)

MassageBook Software Announces Academy

This week MassageBook software emailed their customers to notify them of their plan to provide “free, short, and hyper-focused videos” to help practitioners learn how to run their practice more successfully.

I love it! I know it can be so helpful to so many practitioners. I can’t wait to see how their MBA academy looks.

Two years ago, when I started Bodywork Business Pro, I had this same exact vision. I wanted to start a “school” for practice management, business development, and marketing/promotional strategies that would help Massage & Bodywork professionals. I started by joining Bodywork Facebook Groups and offering tips when I could. I learned that Marketing and Promotional strategies were some of the biggest challenges practitioners face today. The struggles practitioners encountered motivated me to create courses that helped promote their practices online.

When I saw the MBA Academy announcement, part of me said “Sh*t”. That was the competitive side (and the insecure side). But then when I took their survey, I thought “how great is this!? I hope every professional in the field takes full advantage.” Practitioners can really benefit from the knowledge and direction put into course form.

I just hope MassageBook really does a great job because if their videos are going to be short, they need to make sure the information can be quickly applied. I’ll be the first to admit, when teaching, keeping things concise is a big challenge. As an Instructor, providing examples to help clarify points is very valuable. But the sharing of these examples do take time.

MassageBook’s Academy has a lot of potentials. I’ll be paying attention to how things come to fruition for the Academy. Who knows, if done well, perhaps MassageBook and Bodywork Business Pro may partner in the future to create some courses.

Posted: May 23, 2018 By: Comment: 0

Massage Marketing: What is the best website platform for SEO?

A Massage Therapist I recently met expressed some concerns about her website and SEO. She wants to increase her massage marketing efforts. Before talking to me, she had a sales conversation with a company called Thrivehive. She was told to increase her SEO, she should move her website from Squarespace to WordPress.

Moving your website platform is not a small feat. The company likely could do it for her but it may cost extra money. It also may be more of a headache or stress.

Who wants more stress?

The nuts and bolts of her concern were does she need a different website platform to improve her SEO. I really liked her question and got inspired to create the video below.

Your massage marketing efforts can improve your SEO without having to switch website hosting platforms. For this practitioner, Squarespace will suffice. Squarespace and Wix have improved their SEO features. WordPress still has great SEO plugins, but honestly, your SEO more depends on what’s happening on other sites (directories and other websites that link to yours).

Please think twice before taking the bait from massage marketing businesses that sell you on switching your website platforms for better SEO.

If you’re needing to improve your SEO but want to do it on your own, please consider my course that will teach you how to SEO your website.

Have a question or comment? Please share below.

Posted: April 28, 2018 By: Comment: 0

4 Online Platforms For Promoting Your Bodywork & Massage Business

A question was asked recently in a Massage Group on Facebook. The question was what should the practitioner use now that they can’t promote their practice on Craigslist. I had some thoughts about his best options and created this video. The video shares my thoughts on the best platforms for promoting your massage business online.

I’m not sure if Bodywork & Massage practitioners can promote their practice on Craigslist in some states (I don’t recommend using Craigslist) but if you are looking for better options, try these 4:

  1. Facebook Advertising
  2. Yelp (More detailed information on using Yelp to promote your practice can be found in this blog post.)
  3. Thumbtack
  4. Nextdoor

The video below shares more information about the 4 platforms and some further thoughts about how to optimize your presence on them.

Posted: April 25, 2018 By: Comment: 0

Should You Use Yelp To Promote Your Massage & Bodywork Practice?

Yelp. It’s an interesting business. It started in 2004 with the intention to “connect customers to awesome local businesses”. It’s concept is nice and it’s grown to be a very popular software that customers rely on to “discover” new businesses: places to eat, someone to file your taxes, and even where to get your next therapeutic massage.

Have you noticed that when you search for massage in the city you live in, you often find something Yelp related on the first page of your search results? Something that looks similar to this:

Yelp for Massage Therapists

 

Yelp is really good at SEO. For this reason alone, I think it’s a smart idea to list your business on Yelp. You can list your Massage & Bodywork business for free and it can be an excellent source for getting new clients if your practice is ranked well in Yelp’s listings.

But before you jump on board, be wary of a couple things:

1.Yelp makes money from selling advertising to local businesses. If your business is listed on Yelp, it is highly likely they are going to call you and try to sell ads to you. Some practitioners I know have said that Yelp sales representatives called them every day for several days in a row.

This can get a bit annoying. So be aware of that. There are ways to manage the sales calls. You can block the number. You can answer their call and request they take you off their contact list. You can answer their call and tell them you are way to busy from all of your word of mouth referral clients (thanks Scott Lindquist).

Despite the complaints from practitioners about Yelp sales solicitations, listing your massage & bodywork business on Yelp is still worth it.

2. Yelp is also a business review site. This means that people can create Yelp profiles and then rate and review businesses on the Yelp platform. The rating and review system is intended to recommend the most helpful and reliable reviews for the Yelp community. So in other words, your review can have an impact on other people and whether or not they try a business you recommend.

Another aspect that makes Yelp’s business model “interesting” is that there isn’t a super solid way for Yelp to filter which reviews are real from which are fake. Yelp seems to publish any completed review, as long as the user has a Yelp account. (*Note* I haven’t fully confirmed this to be 100% right. Yelp does provide ways to report reviews. For example, anybody can report a review involving a conflict of interest, inappropriate material, or lack of consumer’s personal experience.)

However, if people do publish (and can possibly get away with it) fake reviews, that’s a bit concerning, right?

I’ve heard many stories from Therapeutic Massage practice owners who stated fake reviews were published about their business, they immediately reported the review to Yelp, but the review stayed published on their business page. Bummer. Sometimes this happens, and it can be frustrating because you don’t have control over what is stated (and visible) about your business. There’s a smart way to manage problems like that (but that is a topic for another article).

My point is, due to the lack of complete control over both real and fake reviews, your business could be jeopardized. This might sound scary and could cause you to think that listing your business on Yelp isn’t worth it…

But it is.

Hands down, Yelp will help you attract new clients. It’s better to list your Massage and Bodywork business on Yelp than it isn’t.

Yelp is powerful because the people who use it are looking for something specific. That’s very different from people who web surf. Yelp users 1) trust in the process of Yelp providing the best business for whatever they’re searching and 2) are likely to make a decision (contact you, visit your website, schedule online, etc.) once they find a listing that matches what they’re looking for.

Do you see the difference between using Yelp vs using something like advertising in the local newspaper? It’s the power of search. People who are searching have something specific in mind. Yelp is a platform that allows someone to search for something like Therapeutic Massage (or even Medical Massage) in your area.

So are you gonna do it? Are you going to list your business on Yelp? Before you do, know that there are valuable tips and tricks to listing your Massage & Bodywork business on Yelp that will maximize your exposure. I’m more than happy to show you exactly how to do that. I’m creating a course that shows you the necessary steps to increase your exposure on Yelp. If interested contact me so you can be notified once the course is available.

Posted: April 7, 2018 By: Comment: 0

Search Engine Optimization for Massage Therapists: Is SEO Worth It?

Is it worth it to pay for SEO for your massage practice? It’s a tricky question because the answer depends on how much you pay vs what kind of results you want.

SEO for Massage Therapists isn’t cheap. Especially when you’re a Sole Proprietor and the only income coming in is from the Massage sessions you do.

What are you willing to pay for SEO? $100, $500, $2500? It’s a risk regardless of what you pay because the results of the work may not meet your expectations. Here’s the options for what can happen:

  1. You get SEO for cheap. It does diddly squat for you.
  2. You pay through your nose for SEO. It does diddly squat for you.
  3. You pay a lot for SEO. Your website visits go way up and it gets you more clients.

I know you want option 3 but what if it costs $2500 and you just don’t have that kind of money? You can:

  1. Teach yourself how to do SEO. Take all that time to learn and apply. And it does diddly squat for you.
  2. Teach yourself how to do SEO. Take all that time to learn and apply. Your website visits go way up and it gets you more clients.

I know you’ll take the 2nd option but how much time do you have to learn? Another way to put it is how much time are you willing to invest in order to get the results you want?

Let’s say it took you 10 hours to learn SEO and another 10 to do all the SEO changes for your website. You’ve just invested 20 hours and if you charged yourself the same rate for SEO as you do for a massage (assuming that’s $60 an hour) you’ve just charged yourself $1200 for SEO services. $1200 is a little steep, right?

You still can’t answer your own question of if it was worth it yet. You have to find out first if your website is close to the top of the search engine results and how many people are visiting your website. Knowing those things will help you determine if all the time and/or money was worth it.

What if you had some guidance and didn’t have to take all the time learning and applying SEO changes to your massage website? Your new option would look like this:

  1. Follow SEO guidance. Take less time to apply SEO changes to your website. Your website visits go way up and it gets you more clients.

Out of all these options (6 different options are listed above), isn’t this option the best one for your situation? For sure.

If you want SEO to help your massage practice get more clients, you have to view this page.

 

Posted: December 13, 2017 By: Comment: 0