Have you done a search lately for the best ways to get more massage clients online? What do you think of the results?
For me it’s a bit discouraging.
And old school.
When I did the search, the tips and advice that came up at the top of Google was dated from 2013.
Things have changed quite a bit since then.
Yes, some of the tips are still relevant to this day. Thank goodness. However, what’s lacking in the results and what’s more current for marketing a massage practice has to do more with online content and how to promote online.
Makes sense, right?
A LOT of people are looking for the next outfit, an inspiring article, and yes, where to get the best massage in their city- all from their phones- and at all times. People are looking for just about everything on their phones.
So why would most of these tips on Google resort to the old school methods like handing out brochures?
When was the last time a potential client asked you for a brochure? (Better question- when was the last time a potential client asked you for your website link?)
3 Quick Tips To Attract More Massage Clients Online
Today I’m going to share 3 quick tips to attract more massage clients online. These tips are modern and yes, quick to apply. They are online focused and when you first see them, may seem miniscule, but they actually make a big difference to your potential clients.
Tip #1- Add a Call to Action to Your About Page
I see too many Massage websites that do a good job of adding a schedule button to their home page but they don’t add it to their about page. As a matter of fact, they don’t put any call to action on their about page. (A call to action is a direction. It states what you want a person to do next.)
Here’s an example of exactly what I’m talking about. It’s a really good website but the About page doesn’t provide a clear direction for what the visitor should do next.
It’s unfortunate because if you were to look at your website stats, you would find the About page to be the 2nd most visited page on your site. That means that people are looking at that page and trying to find out more about you. If they like what they see, they’re hoping for you to tell them what to do next.
So please go add a call to action on your About page now.
Tip #2- Optimize Your Yelp and Google My Places Page
So this one is really important. As voice search gets more popular from your potential clients, results are showing based on rankings from Yelp or Google My Places. For example, if you say “Hey Siri, find me the best massage in Portland,” the results are being pulled from Yelp listings/rankings.
You want to make darn sure your profile is optimized for both Yelp and Google My Places listings.
In this regard, optimized means maxed out with good stuff: text, images, and if possible, video on your profiles. Make sure every field box has content. Make sure you fill your photo limit. Make sure the file names of your photos and videos have the keywords you want to be found for.
There’s lots of things you can do to optimize your local listings. For a deeper dive into how to do that, join Bodywork Business Pro.
What if you don’t have a listing on Yelp or Google My Places? Well, get on that immediately because it’s both free and is a tremendous source for attracting a lot more massage clients!
Tip #3 Show Your Work
I’m seeing more and more Massage Therapists and Bodyworkers share their work on Instagram and Facebook and it’s getting them clients. Fast! Clients are coming out of the woodwork and scheduling because they like what they see.
It might seem weird or invasive when first thought about but it’s really not. The practitioners that I see doing this with success are showing clothed/properly draped clients and their sharing snippets of a session rather than the whole thing.
I think it’s brilliant because it’s a live testimonial. If you were to do something like this, be sure to share a brief story of the client’s complaint and how the session helped. That will help viewers relate and realize they need your work too.
BOOM! Client inquiries. How cool!?
So do what you can to show your work on social media. Also, be sure to have images and video of you doing your work on your website too.
Thanks for reading this post and I hope you make the recommended changes now. They shouldn’t take too long to implement.
Questions or comments? Please leave them in the field box below. Also, if you are looking for more training and support for promoting your practice online, be sure to subscribe to my newsletter list. That ensures that you are updated on new tips, strategies and demos for how to attract more massage clients online.