In this article, I’m going to share with you the three most common mistakes Massage Therapists make on their websites. When the mistakes are corrected, it can dramatically improve the chances of website visitors turning into clients.
My intention is help create awareness of best promotional practices on your massage website (and the Internet) so that what you have to promote is more effective and helps you schedule more clients.
Before I begin, I want to announce a free Website Introduction Course at Bodywork Business School. The course is available to massage therapists and other bodywork practitioners for inspiration and more clear information about what constitutes a good website. You can get the free course at bodyworkbusinessschool.com.
(FYI- These 3 massage website mistakes I’m about to cover are explained in more detail within free website intro course. Bonus for you since you’re actually reading this.)
Massage Websites Mistake #1
The first mistake that I see (or actually, don’t see) on many massage websites is that they don’t put images of themselves on any of the pages. This is a mistake because massage is an intimate experience. It can require a lot of trust for clients to schedule. Especially the clients who are awesome- they have good energy and they do their part to let go of stuff when on your treatment table. By having an image of yourself on your site, it helps the level of trust from a potential client increase. They’ll judge you by your appearance (yes, this is a good thing!), but in a way of “Do I feel comfortable letting this person facilitate my personal healing?”
Helpful tip– You’ll gain even more trust if you have an image (or two) of yourself working on real clients. In a way, it’s like providing a free sample of the work you do. It can make a powerful impression for the website visitor- helping them think something like “Yeah, okay. Looks like they to really good neck work. My neck is killing me. I think I’ll schedule now.”
Voila! They’ve just converted to an actual client! (clap.clap.clap)
It doesn’t do much good to have an image of your table and treatment room (like the image to the left). Sure, it familiarizes a potential client with your treatment room but that would be second hand (pun intended- yes!) It’s just so much better to post images of you working on your clients.
Massage Websites Mistake #2
The second mistake I see on many massage websites is that the structure of the website is made only for a laptop or desktop, which also means that the screen doesn’t adjust to phones.
When the screen for a massage website adjusts to the device it is being used on, this is called responsiveness. It’s super important because potential clients are viewing massage websites from devices of all different shapes and sizes. If they aren’t able to read what’s on your massage website, they will likely look somewhere else.
And what if you actually do have images of yourself on your massage website? Are those images responsive? Do they resize to a phone screen? If the images don’t resize, they could end up looking grainy, ugly, and that can also make the potential client (website visitor) leave your site.
Point is- be sure that your massage website is responsive.
How do you do that? It depends on what platform you are using for your website. Fortunately, some massage website builder platforms like Wix (affiliate link) are responsive from the start. Wix even provides a way for you to make your site look different on phones than on larger screens. It’s kind of like having two massage websites within one, which is pretty cool and helpful.
Massage Websites Mistake #3
The third and most common mistake I see on many massage websites is not putting a call to action on each page.
A call to action is a statement that provides a direction. For example, “click here to schedule” is a call to action.
When potential clients are viewing massage websites, there’s a part of them that is indirectly asking for you to tell them what to do next. This comes from more of the subconscious part of their minds and is more tied to their emotions. If you provide a direction for their next step, it’s more likely they will actually do it (call you, email you, text you, etc.)
Be sure to have at least one call-to-action element on every page of your website.
Check out the screen capture of a massage website home page from a business in Austin, TX. (It’s something I googled in a whim.) I put red rectangles around the call-to-actions on the top of the home page of the website. They get an ‘A’ for the call-to-actions on their Home page.
Okay, there’s your 3 common mistakes for massage websites. So you’ll want to make sure you include a photo of yourself, that your massage website is responsive, and you include a call to action on each page. If you found this helpful and could use a bit more guidance for your website, I encourage you to sign up for the free course mentioned earlier. (notice my call to action?)
Thanks for reading this massage websites article and hope to work with you soon.