This post is intended to help Massage & Bodywork professionals discern between hiring a firm or 3rd party business to supply you with content marketing or to do it yourself.
What is content marketing?
It’s information you create and share online. This includes social media posts, blog posts, podcasts, videos on your website, videos on other sites like youtube, etc.
When you hire someone else to provide content marketing, that’s considered ‘done for you.’ There’s a new trend in the Massage & Bodywork industry, of which people and businesses are becoming more common in providing content marketing services.
These businesses are unique to one another but in essence, they all create content for their customers: Articles for websites, Social media graphics, email newsletters, etc.
Is ‘Done For You’ Content Marketing Worth It?
A lot of my students ask me questions about ‘done for you’ content marketing. They want to know if it’s worth it to pay for these services, will it help their practice grow, and how much time does it really save them?
These are fantastic questions, and hence, the purpose for this post.
When someone is trying to win your business, they often communicate the benefits for what they provide. In the case of content marketing for Massage & Bodywork professionals, ‘done for you’ content marketing businesses state benefits like:
- Saves you time
- Saves you from having to write
- Helps you engage with people searching online for your business
- Your marketing will be more effective
Sounds pretty good, right? Maybe worth $15-$50 a month?
Can ‘Done for You’ Content Marketing Hurt Your Practice?
Before you go sign up though, consider these few important points.
Nobody knows your business like you do. ‘Done for you’ content marketing providers are producing for the masses. I hope that what they create is customizable (you can change text, etc) but even if you can, what if you don’t have the time? You’ll likely post exactly what is provided for you. That’s dangerous because it may not actually represent your brand and business the way it should.
Let’s say for example you get a new graphic header and blog post article that shares how getting massage every week is 10 times healthier than every month. (Wouldn’t it be great if we all got massages once a week!?!) Well, you’re too busy to customize any of the content so you post it to your blog. And then a client says they saw the same blog post on your competitor’s blog. How is that going to help you? You may end up looking like a copycat.
The Best Thing You Can Do To Market Your Massage & Bodywork Practice Is To SHOW YOUR WORK!
Also, the more you can show your work online, the better chances you create for new clients to schedule with you. When you use 3rd party content, you’re not really showing your work.
For example, @jcurt_bodywork and @holbody_healing share video segments of their client sessions as well as tips for stretching and healthy living on their Instagram accounts. I have seen people comment on their posts, stating they have the same issue and are wondering when they can schedule a session.
This is Massage Marketing in modern times. Showing your work. It helps rather quickly to build trust. It can also get you several new clients rather quickly.
So is ‘done for you’ content marketing worth it for your Massage & Bodywork practice?
If you know that you won’t create and post anything online by yourself, then done for you content marketing may be worth your time and money. Just know that you will have to post the content, and therefore, it’s never really fully ‘done for you.’ The content may not serve your brand and business the best it can but it may provide some reassurance for you that you’re at least posting something to your online platform and Social Media channels.
If that sounds true for you, than how do you choose a content marketing business provider? Choose one that is consistent with their publishing. Also, choose one that has practitioners and clients that look like real people.
If you know ‘done for you’ content marketing is what’s best for your practice, I then recommend My Massage World. I know the owner. She’s all about keeping it real. And that reflects in the content they create and provide. They do a good job.
Thanks for taking the time to read this. I hope it sheds some light on ‘done for you’ content marketing for your Massage & Bodywork practice and it either motivates you to amp up your own content marketing or invest in 3rd party services. Please leave a comment below to share what you do for content marketing in your practice.